The PRLC: Price Responsive Load Coalition




The PRLC's mission is to promote the ability of electric customers to respond to market signals through load reduction, curtailment, fuel switching, generation, energy-efficiency, and other technologies.



The PRLC participates in relevant processes at the New York ISO, PJM Interconnection and other regulatory and policy-making forums in furtherance of its mission. PRLC attempts to advance its mission, where possible, through collaboration and consensus building with all participants in the Northeastern electricity markets.

The PRLC is represented at following committees and working groups in PJM and NYISO.

  • PJM Member’s Committee
  • PJM Electricity Markets Committee
  • PJM Demand Side Response Working Group
  • PJM Market Implementation Working Group
  • NYISO Management Committee
  • NYISO Business Issues Committee
  • NYISO Price Responsive Load Working Group
  • NYISO Scheduling and Pricing (or affiliated group)


The PRLC’s goals include:

  • Increasing Customer Choice - Providing all end-use electric customers with a meaningful opportunity to respond to the market prices of energy, capacity, and ancillary services.
  • Enhancing System Reliability - Providing equitable opportunities for energy users to realize the true benefits of reduced consumption, recognizing not only the appropriate value for energy not consumed, but the value of their reduced consumption in enhancing the reliability of the interconnected transmission and distribution system.
  • Lowering Market Barriers – Reducing barriers to the development, construction, interconnection, and operation of distributed generation facilities and other demand-side resources that have the effect of reducing load, particularly during peak periods.
  • Receiving Equal Treatment - Ensuring that demand-side and distributed resources have a comparable opportunity to participate in markets alongside traditional generation facilities.
  • Developing Liquid Markets - Encouraging the development of robust, liquid markets for demand-side participation in New York’s energy, capacity, and ancillary service markets.
  • Capturing Benefits - Ensuring that all of the benefits of distributed and demand-side resources are appropriately considered and captured by those resources.
  • Lowering Reserve Margins – Installed reserve margin requirements should appropriately reflect the contribution of reliable reductions in peak load and peak load reduction programs should receive adequate credit in the market for installed capacity.

© Copyright 2004 The PRLC.